social media marketing

MedCity Influencers, BioPharma

Tackling Misconceptions of Influencer Marketing with Patients Can Benefit Healthcare Industry

Over the past decade, influencer marketing has become a popular tool for brands looking to reach audiences that increasingly rely on social and digital tools for information, connection and support. Though slightly behind, the healthcare industry has begun adopting the approach in recent years as people become more socially engaged as it relates to their […]